Hendrik Voss
Hendrik Voss is the Head of ARRl China, overseeing sales and service for camerasystems, lighting, and rental across mainland China. Now based in Beijing, he spentmost of his career at ARRi's global headguarters in Munich as part of the productmanagement team, where he played a key role in developing the current ElectronicControl System (ECS). With a strong background in product design, Hendrik has alasting passion for tools that are not only effective, but also thoughtfully crafted and apleasure to use. He works closely with filmmakers, developers, and global teams to helpshape the future of visual storytelling..
For over a decade, the ARRl ALEXA has helped define the visual language ofcontemporary cinema, television drama, and high-end commercials. In this talk, HendrikVoss (ARRl China) reveals the inside story of ALEXA's development - from its earlyconcepts to its enduring impact on filmmakers around the world. As a member of theoriginal product management team and the creator of ARRi's current Electronic ControlSystem (ECS), he offers personal insights into the camera's philosophy, designdecisions, and ecosystem thinking that continue to shape the creative tools of today andtomorrow.